Keyword Analysis Using Google Keyword Tool

When creating a web page or simply writing an article or web log to post on a site, choosing the right keywords makes all the difference in the amount and quality of visitors you receive to your webpage. Using a keyword tool like Google Keyword Tool can help you find the right keywords to use when creating any content. Taking advantage of this free tool will help you reach people who are looking for what you have to offer, whether it is your business’ products or services, or a publication you may be posting. This article will outline the primary use of the Google Keyword Tool, how to use it, along with the benefits.

The primary use of Google’s Keyword Tool is to generate a list of keywords that you may use to effectively draw larger audiences and efficiently target your advertising toward those who are looking for what you offer. Individuals and businesses may use Google's Keyword Tool to discover the statistics behind a list of specific keywords that are used or want to be used. An initial keyword search will reveal the level of advertiser competition for that keyword and its variants, along with a breakdown of the global and local monthly search volumes for each. This information allows you to determine whether the keywords you are using or want to use are bringing in high search volumes and whether advertiser competition for them are high or not. Such information provides a great start in building a successful set of keywords to use in your advertising. If you are unsure of which keywords to use, Google's Keyword Tool is also a great way to acquire a list of additional suggested keywords that may be beneficial.

Now that you know what Google’s Keyword Tool can be used for, it is time to learn how to use it yourself. Once you access the Keyword Tool, you will be prompted to type in a security word as it appears on the screen to continue using the program. You may also have to do this occasionally if your session times out, but you may stay logged in using a Google account. Once the Keyword Tool page is active, you may input any amount of keywords to test. There are a number of keyword tools out there that you may use for this research, but the most accurate and trusted is Google's. Google’s Keyword Tool gives you 100% accurate data on the keywords you search, giving you reliable information to help you decide which keywords you should be targeting.

Once you have generated a list of keywords along with the corresponding data, you may begin to analyze your options. The first column will list your keyword along with its relevant variants and additional keywords Google suggests you consider based on your search. The second column will display the level of competition for that keyword, while the third and fourth columns show the global and local average monthly search volumes for each keyword, respectively. The last column is also helpful in case what you are offering is seasonal. The Local Search Trends column shows a bar graph that indicates the search volume for each keyword during each month of the year. The previous Keyword Tool interface – which can be accessed by the link provided in the upper right hand corner of the current Keyword Tool page – is a more simplified version that allows you to show or hide certain columns of data that you may or may not be interested in analyzing. If you decide that the newer version is better for you, simply click back to the new Keyword Tool interface using the link provided in the upper left hand corner of the page.

The information above is meant to give you a quick overview and basic instructions on how to use Google’s Keyword Tool to discover data on keywords you are using or want to use and to help you with suggesting additional keywords. No matter what you are conducting SEO for, knowing which keywords to target needs to be Step One. Keywords are essentially the building blocks of successful SEO. Proper keyword targeting will increase the traffic and conversion rate to your website. There are many ways to successfully apply keywords in optimizing your website for high traffic and conversion rates, but the purpose of this article is to simply show you how to get started. For more information on how to use Google's Keyword Tool, visit eHow.