How To Optimize Product Pages

Every page of a website is unique and requires unique descriptions, content, and tags. How do you optimize a website that is like a shopping cart and is generated through new products? Most shopping carts and web software’s that automatically generate the Meta descriptions are somewhat limited on optimization. These carts or software’s will generally take your default websites Meta description, but this is not how to optimize a product page. Each product is unique; it might have a unique audience, feature, or characteristic, and therefore should be optimized individually.

To start off, each product page should have unique content. It is not recommended to have a default content that is automatically generated for all product pages. Search engine crawlers don’t like to see the same content throughout the website. Since each product should be different, the content, along with any Meta tags and descriptions should be different. It is best practice to optimize the product page for the products name. Since consumers become accustomed to products by their name they learn to search by them as well.

To start optimizing a product page you should start with the title tags. The title tag should contain the products name along with the category that describes it and the company name. The product name should also be characterized by a H1 style. All Meta descriptions and keywords should contain the products name in it as well. The content or description of the product should be around 150 to 300 characters in length and should describe the functions and uses of the product. Photos are videos are very helpful both for the user end and for SEO. Photos that display the product should be used along with alt and title tags to describe the photos. One of the most helpful things to have on the page is a video of the product. People love to watch videos of products and web crawlers love to read the videos code. Keeping both of these audiences longer on your site is a reason to add videos to your product pages.

Other aspects of the product page that are very helpful are placing a comment section to generate new content. A comment section can be good for two reasons. One, it provides people feedback and information about the product, and secondly it is a free way of generating new content on the page which helps out in your SEO initiatives. Another way to improve your product page is by incorporating sharing buttons that allow users to share the webpage with their favorite sites.

Treating each product page like you home page, as far as optimization, load time, unique content, etc. are concerned, will help your overall online advertising efforts. Having just a picture and a short description is so last year, it’s time to beef up those product pages and get them optimized for today’s Internet users.