Importance of E-Commerce

Thinking about streamlining your business operation? Having a company website is the first task, but where do you go from there? You have your products and services highlighted and maybe even more detail like the size of your party rental or supply supplies. However, is it important to provide an e-commerce system for shoppers to rent your products or purchase your products online? Some people argue against it saying it reveals your prices to competitors or don’t get customers to call in to talk to a representative. But think about the last time you shopped online for something. How did you feel about seeing that price there, or an option to purchase online? Providing a method for customers to purchase your products or services at their own convenience is essential for gaining their trust and increasing sales.

Specifically for the party rentals or party supplies industry where a lot of business owners tend to be part-time workers or have other jobs, it is crucial to implement an e-commerce system where customers can find the company website and purchase your products or services without you being there. One area a lot of companies have tried to reduce their operational time on is answering phone calls from price shoppers. This takes up a great deal of time for any business employee, or agent. By reducing the time spent on this task, people can focus on more important functions, like improving operations, increasing sales, and growing. For the moonwalk rental industry, having an online payment system also helps reduce the hassle of cash transactions and issues regarding deposits or payments. An online payment system can ensure a rental event is schedules and paid for, all that is left is the delivery personnel to show up at the event and setup the product.

Two of the most popular payment systems that are out there, which a lot of companies are using, are PayPal and Google Checkout. PayPal and Google Checkout are two free and trusted sources that accept all types of credit card and debit card transactions. With both of these systems, it is fairly easy to get the code and integrate it into your website. It is still highly recommended that you have a website programmer or someone with experience do this task. PayPal and Google Checkout will simply create an account for you where your customers’ transactions will lead. All you have to do to get the money is simply withdraw it from that account to your banking account. The cost of these systems will amount to about 2-3% of the transaction amount. The cost system depends on how much monthly sales you do.