Online Website Tracking

So you have your website and you advertise online, now what? Well some things any marketing representative wants to know is where customers find you, what keywords they use, what websites they bounce from, what time of the day they search, what day of the week they search and more. Every bit of information that helps analyze your customers shopping trends will help you make more informed decisions regarding your advertising. So how do you find out about your customers’ shopping trends? By implementing a website tracking system that will provide detailed information about the people that visit your website.

Here is a list of some of the free website tracking software's out there, but the most popular one is Google Analytics.

• AddFreeStats
• FreeStats
• GoldStats
• Google Analytics
• GoStats
• Site Tracker
• StatCounter
• StatSession
• TulipStats
• WebSiteTrafficReport

These are some of the free ones that are offered, however there are plenty more with paid subscriptions to choose from.

Implementing the tracking code into your website is real simple. If you have a web master you will want them to handle this task, but you can do it yourself as well if you don't have a web master. Simply take the tracking code they provide and copy paste it to your websites html code. You should implement it to every webpage you have to analyze how customers use your website and which pages they visit. Once you have the code pasted into your website the tracking software will read that code and start analyzing visits.

Tracking your visitors is a must for any company that has a website. Not knowing where your customers find you from and how they use your website can lead to an unsuccessful online marketing campaign. Understanding which advertisements give you the most referrals and best results also help cut costs from unpromising advertisements that are wasting your money. Once you get an analysis of your customers and their shopping trends you can implement promotions and advertisements that are the most suitable for those days. Knowing which days customers usually shop for your products or services helps you in making decisions about which days to advertise and focus your promotions. In every form of process, whether business, school or other, you must know how your are doing during the process and what results you are getting. Without a formal online tracking system there is really no way for anyone to know the results of their website and online advertisings.