Marketing Your Party Service Company

Are you a new company or have you been having a hard time getting your company name out there? A company can only be as successful as its marketing strategy and the level of exposure it gets to its target market. As a new company it is important to put your name out there so potential customers can know you exist and are there for them. As an established company, it is recommended that you do continuous advertisement so customers are aware you’re still out there and offering your services. Since competitors are always increasing, advertisements and promotions are being exposed to your customers constantly from other companies. Therefore having a continuous form of advertisement and exposure is essential to being successful and keeping your market share. However, this article will delve into how a new or small company can get their name out to the general public.

There are numerous methods and sources new or small businesses can use to effectively gain exposure. One of the cheapest and most used methods is word-of-mouth advertising. Word-of-mouth advertising is the first step any business should turn to get exposure. In this current economic and social world that we live in, consumers rely on their trust groups for referrals and information. These trust groups include family, friends, co-workers, and classmates. As a new business owner you should be constantly soliciting your services at every venue and to every person you know that can in turn refer your business or service to their trust groups. This creates a form of viral marketing that spreads quickly to people that might use your service. This viral marketing or word-of-mouth referrals can be enhanced through the Internet and social networking sites like Facebook, Myspace, and Twitter.

Another way to create the effects of viral marketing is through incentives and referral programs offered to your customers. This form of marketing has seen dramatic effects in the recent years with a lot of online-based companies. Incentives and referral programs can create leads and advertisements between trust groups that can be more valuable than any other form of advertisement you do. By tapping into your customers’ social networks and trust groups you can increase your target market dramatically and without any form of cost. An example of an incentive and referral program is discounts or prizes offered to customers who refer your company to five or ten of their friends and family members. Some companies use incentive and referral programs strictly for their advertisement and to get their name out there, and it has proven to be very successful for them.

One form of advertisement that creates exposure to a vast amount of people at once is through large venues and events. As a new company you want to find a way to get yourself out to these large venues like carnivals, city fairs, school festivals, and community events. Providing your products and services, whether its inflatable rentals, clown service, catering service, or photography service, is a great way to gain referrals, experience, and exposure. Some new companies may find it difficult to get into these venues, therefore donating and offering your services for free might be necessary. However, the amount of exposure a company can get and the potential number of clients from such events can be substantial.

A new startup company can also look to partner with established companies or affiliated services to gain exposure. Offering your services to established companies can get you to events and venues and dealing with customers without spending any money on advertisement. Partnering with established companies can be done through a fee based or contract based program where you give a percentage or fee to the company for connecting you with the customer. This form of exposure can get you established in your location before you know it. When partnering with another company you want to make sure that all details are laid down and a formal contract is written up before you proceed. Other important things to consider when choosing which company to partner up with is the level of market share and company image that the company has. Partnering with someone that has as low of a market share as you does not do either of you any good. Also partnering with someone that has a bad company image can be detrimental to your success. Taking such things into consideration are important when partnering with other companies.

Getting your name out there and exposing your company to potential customers can be most successfully done through numerous sources. Using only one of these sources is not as effective as combining numerous sources and avenues. One of the keys to gaining exposure is by concentrating on networks that will give you the largest amount of exposure. Focusing on large venues, large companies, and large social groups can be the key to immediately gaining exposure in your community and establishing yourself as a company.

Party Jump USA offers marketing and advertising information for party rental and party service companies. The website www.partyjumpersusa.com provides complete information about the company.